Expert Talk: “Crisis Communications: How to Prepare and Survive a Crisis” took place on January 22 in Uzhhorod. Kostiantyn Zavrazhnyi, PhD in Economics and Senior Researcher at the Department of Economics, Entrepreneurship, and Business Administration (Sumy State University), participated in the event.
The discussion on strategies for navigating crisis situations, maintaining trust, and mitigating reputational risks was led by Nina Vasylova — Corporate Communications Director at EPAM Ukraine, and an expert with over 20 years of experience in reputation management.
Key topics discussed during the session included:
• The essence of a reputational crisis and its primary sources;
• Developing a risk readiness system;
• The structure of a crisis communication checklist;
• Principles of communication during a crisis;
• Fundamental rules of crisis response.
The live dialogue format allowed participants to examine complex practical cases and receive actionable recommendations critical for modern business. Participation in such events is an integral part of the ongoing research project: “Development of Management Mechanisms for the Digital Transformation of Enterprises.” In the era of Digital Transformation, crisis resilience has become a vital component of a company’s digital architecture.