On November 4, 2025, Pavlo Hrytsenko, Senior Lecturer at the Department of Economics and Business Administration, conducted a dynamic and practical training session titled “The Key to Successful Business” at the SumDU Machine-Building College for students of the D3 Management / 076 Entrepreneurship and Trade program. The event aimed to combine learning with real-world motivation.
During the session, two student teams went through the main stages of building a business: from idea generation and defining a product’s uniqueness to analyzing the target audience, choosing communication channels, and developing an advertising strategy. The work was energetic, collaborative, and closely aligned with real business processes.
As a result, participants not only gained valuable knowledge but also saw how an idea transforms into a well-structured mini business plan, allowing them to feel like true young entrepreneurs.
