The Startup Meetup titled “From Idea to Product: Real-World Experience in Launching and Scaling a Startup” took place on June 26 in Uzhhorod. Kostiantyn Zavrazhnyi, PhD in Economics and Senior Researcher at the Department of Economics, Entrepreneurship, and Business Administration (Sumy State University), participated in the event.
The main speakers of the meeting were the co-founders of the Startup Studio Incomm.Space — Yuriy Baloha (CEO) and Nikoletta Furdela (COO). They shared real-world case studies on launching and scaling the startups ANNA, Eltoni, and Innova, openly discussing the mistakes, challenges, and strategic decisions that enabled them to expand into international markets.
The event brought together IT professionals, project managers, entrepreneurs, and young specialists who are either currently developing or aspiring to create their own projects.
Special attention was dedicated to participating in global technology conferences and exhibitions, working with investors, and how to properly present and pitch a product on the global market.
Participation in this event is integrated into the ongoing research project: “Formation of Management Mechanisms for the Digital Transformation of Enterprises.” In the context of Digital Transformation, communication becomes a critical component of a company’s digital architecture, while event marketing serves as a powerful tool for testing innovative solutions and establishing strategic partnerships.
