On-line pre-defense of the dissertation research by a junior researcher Anna Derikolenko

On April 14, for the first time in the history of FEM, an on-line pre-defense of the dissertation research was held online.

It was at the Department of Economics, Entrepreneurship and Business Administration. A report was made by a junior researcher, Anna Derikolenko, with the topic “Promotion of Industrial Products Using Digital Marketing Tools”.

In modern conditions, when small and medium-sized enterprises are forced to spend a lot of resources on attracting new customers, this topic is of particular relevance. The work explores approaches to the promotion of industrial goods and offers proprietary techniques.