Participation in an Online Conference from Leading Marketing Practitioners

March 11, 2021 the lecturer of the courses “Global Markets and Competition”, “Economic Conflicts in the Global Environment”, “Decision Making” Ph.D., Associate Prof. Viktor SABADASH took part in the online-conference «X-RAY MARKETING CONFERENCE: LIFE IS NOT BEHIND THE BRIEF. CREATIVE, COMMUNICATION AND MARKETING IN NEW REALITIES “.

At the X-RAY Marketing Conference, the best marketers, PR and digital experts shared innovations and trends of the creative industry in 2021 – 20 CMO, PR and digital experts (Nova Poshta, Kernel, Kyivstar, METRO, GLO, Ukrzaliznytsia, TABASCO, TECHIIA, 1 + 1, Eva, RGC, Planeta Kino, MEGOGO, etc.), which were able to rebrand, impress with creativity and create communication during the crisis, which is adopted by dozens of companies.

The materials and discussions of the conference are useful for the educational process, including courses in particular, in the courses “Global Markets and Competition”, “Economic Conflicts in the Global Environment”, “Decision Making”.