«Participation in the practically oriented online conference «SMM Day» from the WebPromoExperts Academy»

March 4, 2021 at the invitation of the Academy WebPromoExperts (Kyiv) Associate Professor, Ph.D. Viktor SABADASH took part in the online conference “SMM Day”. Experts and participants of the conference discussed a wide range of issues, problems and practical cases on the promotion of goods/services on social networks.

Practical cases and experiences were presented by 17 specialist speakers from leading Ukrainian companies. All speakers presented cases in the format of “just about difficult”, so that even novice users can master new and indispensable tools for promotion.

The topics and issues of the cases are quite wide: tools for SMM specialists; Instagram trends 2021; targeted advertising; use of chat-bots; activation of influencers in SMM; development of YouTube channels in 2021; cooperation with tick-tokers; SMM strategies for different types of business; social networks as personal media; how to choose the right content for each network, etc.

The materials and practical cases of the conference are useful for the educational process, in particular courses “Global Markets and Competition”, “Reasoning of Economic Decisions”, “Economic conflicts in the global environment”.